Weird Beard Bloody Roots

Roots Bloody Roots Red Root Beer, which is causing quite a stir at the minute

“Why would Weird Beard do that, WHY!!!”
– Adam C.

“Liked it so much ordered another 12 bottles!”
– Dave H.

“Tastes uncomfortably like Deep Heat, surely not what they were aiming for?” 
– Richard K.

“This is a bit bonkers. It’s an alcoholic root beer. Notes of liquorice, it’s actually quite pleasant after a couple of sips. A grower.” 
– Darren R.

“It’s bloody horrible. I’m not sure how this will go down.”
– Me

All of the above are referring to a beer that I thought you’d like to know about:

It’s a beer, yes. But a root beer – ie the sugary, fizzy drink they tend to move American children on to once weaned.

Some think it’s wonderful. Others, like myself, are concerned about refund requests.

Our most controversial craft beer EVER!

It seems to be either a love-it or hate-it beer and, if you’d like to see what all the fuss is about, it’s available to order in all Your Pick boxes now.

Dare you add one to a box?

If you fancy it, you can do so – alongside 11 other craft gems – here.

Cheers!

Oli
(The founder)

We’ve teamed up with The Idle Man to answer the age old question – What To Wear Wear To A Beer Festival?

Beer festivals are massive events that attract beer enthusiasts all across the world. In the summer the season is ripe for a beer festival, as beer is best paired with warm weather and sunshine. Since a beer festival is a quintessentially summer event your look should also capture the spirit of summer: easygoing and casual. And while layering is otherwise a good style decision, we recommend steering clear since temperatures can get quite high.

Your go-to look for an event such as this should be totally unpretentious and something that will keep you cool in the summer weather. Jeans paired with a T-shirt or a short-sleeved button down shirt will fit the occasion perfectly. If the weather is expected to be especially hot, swap the jeans out for denim or chino shorts. Just because you’re dressing casually doesn’t mean you will look too lackadaisical. Reach for simple silhouettes but in high quality materials to still look stylish.

While the dress code of these events is generally casual, there are pieces you can utilise to smarten up your look without looking out of place. Smart-casual pieces like lighter coloured chinos and a lightweight oxford shirt will make you look put together without being too stuffy – we mean that both figuratively and literally. The point of dressing for a beer festival is that you want to be able to enjoy it without much fuss, so take that into consideration before reaching for smarter pieces.

In terms of footwear, you could of course go for trainers or plimsolls for comfort’s sake. After all, you’re probably going to be on your feet all day. If you’re looking at slightly smarter options you could go for desert boots, boat shoes, or even loafers. Desert boots strike the perfect balance between casual and smart, but if you decide to wear them we recommend steering clear of suede as they get dirty easily. If you do opt for boat shoes or loafers, skip the socks because it will be too hot and you’ll look more laid-back without them.

When going to a beer festival, there are a few practical accessories you should wear that will elevate your outfit at the same time. Sunglasses are a must to shield your eyes from the sun’s rays, and you’ll also just look that much cooler with some shades on. Wearing a cap is also a good idea not only for the extra sun protection, but it similarly can be a stylish accessory.

A beer festival is the ultimate way to celebrate summer while it lasts, as not many occasions come around where it’s socially acceptable to drink the day away. In order to enjoy the event to the fullest, your outfit should be fuss-free. Opt for simple and lightweight pieces that look stylish but will be functional. Your accessories should also fit the casual vibe, and definitely think about adding some sunglasses and a cap to your look for both fashion and function.

The Idle Man is a purely menswear based retailer catering to the style conscious 25+ man. Hosting brands such as Barbour, YMC, Fred Perry and Lacoste, The Idle Man is a go-to destination for men. Alongside the online shop The Idle Man Manual is a blog dedicated to offering men style advice as well as stories and guides about music, grooming and lifestyle.

What a month of brilliant beer!

In case you missed it we added a load of new beers this month – here’s a selection of the best sellers in July

This month’s best selling craft beers – July

I’m not sure if it’s the belting weather but this has been the biggest seller of the month so far. A brilliant collab between our very own Weird Beard and Port Street Brew house in (Manchester) and Lervig (Norway). Frog is not too heavy on the fruit and the gooseberry is subtle and slightly bitter. Behind that there is a solid classic modern pale ale flavour with a tart tang and a smooth an somewhat creamy finish. Classic summer suppin’. We are down to our last case of this so grab your while you can.

This month’s best selling craft beers – July

I can’t lie the other beers shifting in rapid fashion in July have also been Weird Beard-tinged. Little Things has made a return and has been a solid favourite while Cardinal and Darkside have been steady Centennial has been lapped up by you. One of our personal beers of the year – super strong and with the front flavours of melting Refreshers it’s great to have it back!
This month’s best selling craft beers – July

Another newbie filling the boxes has been this untraditional offering from Walthamstow. It’s the only beer they do but it’s sooooo good. So so easy to drink this is a must-try for lager fans and beer fans in general. “Clean and crisp “is an often over used term but this is exactly that. But it has a grassy freshness that really lifts it and marks out out as a brilliant beer for this weather. Again another top notch beer for sinking in the sun.

This month’s best selling craft beers – July

Last but not least are the Bianca Road range. A really interesting set of beers here and doing well. There’s a definite modern edge to them but they are very understated and hold lots of nods to classic styles. They’re not quite punch-you-in-the-chops out there in terms of tasting notes but seem more than happy to sit there and deliver strong and perfectly balanced styles. One to watch out for.

Cheers for buying beer, listening to our rambles and being awesome in general.

Oli
Founder, Craft Metropolis

Craft beer podcast UK

The craft beer scene in London is always tossing up beery fun, and here at Craft Metropolis we’re always keen to get involved wherever possible. It’s the nature of the craft beer industry, along with passion, which we happen to have in bucket loads.

That’s why when Andy Thorburn, host of the recently launched Craftwork podcast, got in touch with us we couldn’t resist the temptation to be one of the launch guests of this exciting new series. In our episode founder, Oli Meade, and Andy talk at length about the story behind Craft Metropolis, about what inspired Oli to start a craft beer subscription service with a focus on London, as well as all the lessons learned along the way. In this bare-all interview we hope to have given all our awesome beer lovers the chance to learn a bit more about us, and where we came from. Because ultimately, we believe that transparency and personalisation are vital in making sure that you have a great experience. That’s why we hand pick every beer that goes into your boxes, why we also let you pick your own if you want to, and always listen to feedback.

Craft Beer Podcast – Craftwork talk to Craft Metropolis

Craftwork is produced by Hallway, the UK’s only digital agency dedicated to growing the craft beer industry, and is a fortnightly series of deep-dive interviews with some of the incredible people behind the UK’s craft beer scene. Craft Metropolis were also fortunate enough to be involved with the Craftwork launch party, which took place at the iconic Rake in Borough Market with a tap takeover, where we curated some of the beers alongside the other launch guests, Brewheadz, Pete Brown, Sambrook’s and Utobeer. At the launch party Andy commented, “The idea for Craftwork came while I was researching and working with the craft beer industry. I was having so many interesting conversations with the people behind all sorts of beer businesses and it occurred to me just how many valuable insights and gems of information there are that would motivate and help others in the industry.”

You can listen to our episode now on iTunes, Soundcloud, Stitcher, Acast and on Hallway’s website at www.hallway.agency. Listeners can also request the episodes to be sent by email.

40ft brewery – brewery backstory

40FT doesn’t look like a normal brewery, and I don’t mean the brewery itself. True, that in itself is odd even by London craft beer standards but “40ft”? It’s just two letters and numbers. They don’t even have a website. OK, that’s an exaggeration they do have a website but it’s made up of two images and a few numbers. So I’m hoping you’re getting the vibe here? Minimalist. It’s a little off-the-wall. It’s just how they are. However as much as 40ft come across on the face of it as an oddity and an aloof set up it’s not entirely true, I genuinely don’t think they try to be this way, it happens naturally in a slightly naive and alluringly disarming way. From the given evidence you’d be forgiven for wanting to avoid these guys as an annoying and achingly-hip bunch of East London upstarts with nothing but a bit of BS behind them. If you did then you’d be sadly wrong it’s not intentional. Beyond the facade of the makeshift website and quirky workspace this is a fun group of passionate brewers with a serious, yet incredibly fun, micro-brewery.

40ft operate out of 40 foot’s worth of shipping container space – hence the name – and Benedikt “Ben” Ott is the head brewer. From Cologne, home of Kölsch beer, their flagship beer is a lager, or as he calls it Larger because it is bigger in flavour and unfiltered. Most people think it’s a typo. Again most people are mistaken when it come to these guys.  The brew (which is actually pronounced the German way, ladger), is lighter, made of Lemon Drop hop to leave a lasting and very pleasant citrus finish. The other beer is a wonderfully modern and fresh pale ale (called Pale – correct spelling this time) and is curated in their Dalston home right next to the Overground station. The beer has an intense yet subtle taste; it’s made of rye and imperial malt and a variety of mixed hops.

So two beers, a group of friends and a brewery. It’s seems like an easy ride on the face of it but talk to the team and it was far from it for the boys behind the beer. It all came from a discussion between like-minded men with a hazy business plan and a days brewing course behind them they squirrelled a loan and together and executed one of East London’s most remarkable start-up breweries to date. Sure they’re not taking over the world like Beavertown but there’s a sense of community, organic growth and honesty at 40ft that doesn’t manifest itself in anything other than a genuine love for beer. It helps they are one of the happiest looking bunch of brewers you’ll meet and I’m sure there have bee dark days when those grins were tested in the extreme but the clan form the container continue to brew on and do it brilliantly.

So why the container? Space is tight in London and alway has been so 40ft always knew they needed to be creative with storage. The beer is brewed and fermented in one container and transferred to tanks in the one below to mature all within one courtyard. With such a bold design, central set-up and cracking beer it’s no wonder the team have made quite a name for themselves in the couple of years since they set up. The natural progression was to a functional and effortlessly trendy tap room – another box ticked in the evolution of this cracking outfit. It’s a special space that is certainly worth seeking out of a weekend even if it’s just to see how many people you can fit into a shipping container – trust me it’s that busy and that good.

40ft Pale and Larger is available online at Craft Metropolis

We love new breweries and we love small passionate brewers so what better way to celebrate this than a sit down and chat with the team behind south London’s latest set-up? Here is our Q&A with Shane, Alex and Phil AKA: Streatham Brewing Co. Streatham Brewing Co. Logo

1) Tell me more about Streatham Brewing Co.

We’re based in the old stables in the back garden of The Railway Pub in Streatham Common and keep things ‘bijou’ on our shiny 200 litre Braumeister kit. We got our licence in 2016 and have been perfecting recipes until recently, when we launched with a session IPA Samuel’s Tipple and a Black IPA called Cynthia’s Remedy. Both beers are named after local luminaries: Samuel Johnson and Cynthia Payne. That’s probably the only time in history when they’ve been mentioned in the same sentence.

2) Who are you?

We are: Shane, who owns The Railway. Alex, who has been running the quiz at The Railway for about 6 years, and Phil, an opera singer and obsessive brewer who takes part in (and regularly comes second in) the quiz. One summer’s evening over a pint of something tasty they decided to start a microbrewery.

3) Why do you brew the beers you do?

Our first two beers are both sessionable, because we want people to head straight back up to the bar (or the fridge) and get themselves another. There are two schools of thought with Black IPAs – the prevalent one is that if your eyes are closed you shouldn’t know that it’s a dark beer. We prefer a Black IPA which has a little more heft to it – so we’ve gone with some darker grain character offering a bit of earthy pepperiness and chocolate, rather than offering up a trick beer. That’s currently paired with Cascade (which we find balances those darker malts beautifully) and slightly controversially, Sorachi Ace (which tips the balance forward with some spicy lemon character). Our Session IPA is just the sort of hop-forward beer we enjoy and uses Simcoe which Phil says is probably his favourite hop – with its complex aroma encompassing both pininess and some tropical fruit.

4) Who inspires you?

Mikkeller, Wild Beer Co, Evin O’Riordan from Kernel, Paul Jones from Cloudwater, and the Belgians (especially the monks). Also Eric Clapton. But mainly Belgian monks.

5) Favourite beer (That’s not your own!)

Phil loves his sour beers (the big beer-nerd), and his favourite beers these days tend to come from that world. He tried Wild Beer Co’s “Beyond Modus III” recently and he wouldn’t shut up about it. When pressed for something a little more mainstream he started waxing on about Poperings Hommel Bier… Phil doesn’t seem to know what mainstream means.

Alex prefers blondes, the stronger the better.

6) What are your plans for the beer in the future?

We’d love to get a couple more core beers nailed down. We’ve been tinkering with a Belgian blonde recipe. We love the esoteric, so we have some interesting ideas for special one-offs. One plan for the future is to use a 20-litre set-up to experiment, and treat The Railway as a test-bed for the creations which reach our high standards. If the feedback is good, then we could promote that beer to the core collection. We like the idea of a local pub having its latest brew available to sample and the ability for the customers to shape the output.

7) …and plans for the brewery?

Things are likely to get to a point where we’ll outgrow our current home and have to move out. It’ll be sad because we like being linked to a pub, but it’ll be exciting because it’ll mean we’re doing something right. When that happens we’d probably keep our current equipment as a pilot kit, and scale things up. We’d like to start a tap house too – obviously Shane has the know-how when it comes to launching and managing pubs, so we’d be all set for that when the time is right. If Alex has his way it’ll involve blues bands, a barbecue kitchen, and of course the obligatory quiz night.

8) Why is Streatham special?

Streatham is special because it’s our home. It used to get a lot of bad press but these days it’s a great place to live – with a huge common, interesting new restaurants and cafes, as well as great pubs. There’s a lot of local pride in the independent nature of so many of the new businesses which have cropped up.

9) What is your take on the hop-bombs and DIPAs that are in fashion at the moment?

Hop-bombs – love them! We love the mouth-numbing sensation of the big DIPAs, such as Brixton brewery’s Megawatt. Cloudwater obviously do these remarkably well – their V.11 was sheer sherbetty joy. Hop-bombs have moved away from the IBU “arms-race” of a few years ago and have dived into the wonderfully exciting flavours which new hop combos used in late additions and dry-hopping can achieve.

11) Drinking at home or drinking at the pub?

It’s all about the company isn’t it? Doesn’t matter where you are. Having said that, we thoroughly enjoy both types of drinking, and often will attempt long sessions at both venues in the same day. Alex ‘pre-drinks’ harder than most people party.

12) What are your thoughts on the craft beer boom?

We’re loving it. Out with the ordinary and boring… in with the independent and interesting. That goes for most things in life… !

13) Where do you think the craft beer scene is heading in the future?

Observers keep telling us that the craft beer boom is a bubble which will burst, but I think that whilst we have the really big craft producers such as Brewdog pushing things further into the public consciousness, that shifts the status-quo. It’s not seen as such a fringe thing anymore. Obviously there are always going to be people who are only interested in the macrolagers which still dominate the industry, but more and more people are aware of, and are interested in, craft beer. Large-scale breweries and their parent companies continue to buy-up successful craft producers and attempt to develop their own craft lines because they see that such beers are beginning to encroach into their market-share. These brewing behemoths may not necessarily have the charm or integrity of the true microbreweries, but the more 330ml bottles of hoppy pale ale there are in the shops the less intimidating the whole scene appears. There have long been issues of image surrounding both the Cask Beer and Craft Beer movements, which have often seemed deliberately manufactured to alienate the uninitiated. Craft seems to have more successfully moved away from this into being something people aren’t turned off from. There’s still work to be done – there’s a lot of scope to convert people who think that they “don’t like beer” in an exciting new world of craft beer which encompasses beers that taste more like coffee, or cider, or white wine, or sherbet! We think that craft beer is here for the long-haul.

14) If Streatham Brewing Co. was a car what would it be?

A white 1967 Triumph Herald. Small and understated but classy and fun to drive.

We first took a big batch of London Beer Factory wares onto the site back when the winter nights were starting to close in and the nip in the air was nibbling our at our ears. We can only apologise for not restocking their beer sooner but worry not we have resolved this terrible situation – and gone one better! Not only have we managed to get a stack of all their core range back onto our shelves we have added two spring time specials. These are truly special specials as well.

London Beer Factory Specials

There’s no half measures with either of them. The first is a wonderful drink that makes you think of a summer yet to happen. Long hazy evenings stretching out before you as dragonflies dance in the warm air….Sorry I slipped into dream mode there but they are both absolute belting beers. The first is springtime in can – literally. A ginger and thyme wheat beer called London Beer Factory Spring Thyme. At first I was unsure about this as a combo in a beer but on first sipping it I was instantly won over. There is a mild warm burn of ginger initially – not too much though – which is then almost instantly cancelled out by the mellow clean wheat flavour of the base of the beer. Then just as that starts to fade you get this early herby tingle of thyme on the tongue. Again just enough to hint of the core flavour then it fades to again leave a classic wheat finish. Certainly one to try.

London Beer Factory Special Spring Thyme

The second is even better. Now I know there is a penchant at the moment for huge big juice bomb beers packed with fruit and bold flavours hiding a massive ABV. The next beer is like one of those, only very different. The London Beer Factory Mango Cream Ale has a ton of big fruit flavours it’s reminiscent of a super hazy pale ale or a dank double IPA but packaged in a much more mellow packet. This fruit bomb is only just pushing over 4% but has such a smooth consistency it feels like you are drinking in milk! It’s such an awesome and different experience – almost unlike a beer at all strangely – and one that simply has to be tried. If summer was in a can, for me, it’s right here. Great work LBF!

London Beer Factory Special Mango Cream Ale

Now if all this seems way too out there then don’t worry there’s still the core range to come as part of our re-stock. Fresh from the fermenters comes the Chelsea Blonde, Paxton IPA, Beyond the Pale and the Sayers Stout as well as the other summer staple (for me) their Bohemia lager. You would be hard pushed to find a bolder more hopped up and interesting core 4 or 5 beers anywhere in London at the moment.

Plus if you needed any encouragement at all beyond the superb flavour, style and drinkability of this craft beer range then I remind you they all come with the ingenious 360 degree lid. Ideal for 1) festivals 2) the train 3) as a contemporary conversation piece.

Gone are the days of Danish carved coffee tables, just stick a can with a funny lid in your living room and watch the compliments roll in! Haha
In alls seriousness it’s a pretty cool addition to what is already a brilliant set-up. If you haven’t tried the beer yet I’d urge you to. Roll on summer, let’s swim in it and drink it in, preferably surrounded by delicious wheaty juicy beers. I would never wish something like that away – in fcat it only seems a moment since I was writing about Christmas beer – but I can’t help but feel like I just can’t wait to see what the next invention is to come off the line at the London Beer Factory!

London Beer Factory logo

When we were first asked to #raiseatoast way back last year we didn’t really know what to make of it all. When the creators of Toast ale came to us to tell us all about their beer we were naturally interested to hear more. Our intrigue was expanded beyond the fact there was a new beer in London town by the fact they had brewed their new ale with bread! Now, you may have read about this unique beer or even seen it on the television in the last 12 months and it got airtime for the exact same reason we were interested; it was unique, tasted great and was above all for charity. What’s not to like? Quite, so we were the first craft beer club to support the beer made with bread. If you don’t know about Toast ale then in their own words here is their story of making beer from bread Toast Ale-the story

Toast charity bread beer

In a nutshell nearly HALF the bread made goes to waste, and the UK is one of the worst culprits, so these clever scamps started using some of those wasted crumbs to make beer. They started in London and have since moved out to Yorkshire (two of the worlds best places IMHO) and continue to follow their dream of ending this type of food waste.

So after a stint with Jamie Oliver at the end of his pier and fresh out of the Saturday Kitchen TV studios what next for the team who have returned all their profits to the charity Feedback? New beer that’s what!

Toast – the charity beer made with bread are crowdfunding

Not content with making a crust and giving that crust back to the ones that need it the Toast team are now hoping to expand their beer range to include two new beers – but there’s just one thing standing in their way – a crowdfund target. Trying to make a chip into a food waste pile the size of Wales is not easy and they have decided to call on the help of beer lovers far and wide. And what do we get in return? Well two new beers for starters and a host of great payback incentives. Toast hope that should they hit their target of £20,000 they will brew a craft lager and a IPA using the same techniques and values as the first lovely beer, only this time with a new twist. Anyone can get involved and they are already half way towards their target as we type. Here at Craft Metropolis we have always supported not just good, varied beer styles but charity and can’t wait to add the new brews to the Toast bread beer  we already stock.

So to be part of a brewing revolution – for charity – then put your pennies into combating food waste and get some beer in return. Win win.

Here is the crowdfund link again, don’t delay 22nd March is the cut off for pledges

Cheers and #raiseatoast, Craft Metropolis proud supporters of Toast charity beer

Toast Charity Beer

How much money do I have? Keep your nose out!…but if I had a pound for everyone that said “beer in the post that’s a great idea” I wouldn’t be writing this. I’d be on a beach. It’s great because getting beer delivered to your door is one of life’s ultimate pleasures.

Beer in the post….tell me more?

You already love beer right? You may already have a taste for new craft beers but you don’t know how to get a regular supply of delicious craft brews when you’re miles from a good outlet – either way that’s where we come in. We do all the hard work and pop beers in the post to your home or work whenever you want and however often you want them.

Sounds good but I already enjoy normal beer – what is craft beer?

It’s beer that’s full of flavour and packed with character. It’s made by the small breweries and because of that it tastes better, looks better and is better for you. No hangovers here!*

*Not a promise!

What do I get if I join?

Well you will not only get 12 small batch beers delivered to your home every 1, 2 or 3 months but you get to join the scores of people joining London’s best craft beer club every month. It’s a box of delightful discovery through a world full of beer.

Craft Metropolis Craft Beer Club

Why Craft Metropolis?

Here you don’t talk to admin or staff – drop us an email and the boss will answer it. Plus with our beer club you can pick your own beer. That’s right, unlike all the other clubs that throw whatever THEY want at you we give you the option to choose. Or we can do that for you. We work direct with the breweries and pack the beer ourselves. No big warehouse, no middle men. This is a beer club with nothing hidden or held back on. Flexibility. Community. Craft beer. All here.

Isn’t it more expensive than the supermarket?

Yes, absolutely. And for good reason. You can’t get most of these beers on their shelves full of tasteless fizz. These beautiful brews are delivered directly to us from tiny breweries all over London and beyond. that comes at a cost but compare us to our competitors and we are bang on the money. Literally. Oh, but you can pick your own beers too. No on else allows that, just us. Did I mention that? Our boxes range from £34.50 to £38 – try us and I know you’ll be impressed.

So sum it up…

Beer. Delivered. Value. Delivered. Quality. Delivered. Flexibility. Delivered. Delivery delivered even! Delivery is FREE on ALL orders by the way. It’s time to upgrade your fridge!

Craft Metropolis Craft Beer Club

Excellent, so how do I join up?

Easy it takes two minutes – we can’t wait to welcome you to one of the UK’s top craft beer box clubs (as rated by the Independent in 2016)

So sign up right here and let me send you some beer. I’ll even throw in your first 4 beers on ME! Yep, free beer you heard correctly.

Sign up here for our great CRAFT BEER CLUB  and when you join any of our monthly boxes code: BLOG4FREE gets you the FREE brews. This is a limited offer and free beer does not hang about so grab yours now!

Go on, you’re worth it.

Cheers

Oli (Founder, Craft Metropolis)

 

 

OK, I’ll admit I was a little sceptical when I was approached by That Thing – the company making “life hack” products. Here they were with a white wand – the Ultrabeer – wanting to explain to me how this thing would improve my enjoyment of my craft beer.

I’m open minded and I had to be. On first showing this looks like a sex toy. There’s no two ways about it, it can’t be hidden, it’s been said many times – it just does. So I’m supposed to stick this in my beer right? Correct, the makers of That Ultra Beer Thing explained to me how to get that perfect head on my pint. Now this intrigued me. I’m a Yorkshireman (exiled to London many years ago) and I’m a fan of a head on a beer. Tell me more oh makers of the white wand…

So they did. ” You may have seen our viral advert” they said. I had. I t had been doing the rounds as my friends tagged me left right and centre in it. “Oli, check this out lol it’s you” etc etc was the general theme as the beer advert was tagged upon. If you haven’t seen it it’s here in all it’s glory That Ultra Beer Thing. I’m always wary of things like this as it has gimmick etched all over it and the video backed that up. I’ll be honest it did ring a little true as the beer-bore in all of us craft beer fanatics comes out. So do I really need to be adding this beer wand to my itinerary for enjoying the perfect beer? So I followed the instructions on their site:

“After pouring your beer, insert Ultrabeer for 1-2 seconds to create microbubbles. Repeat as often as desired, or until all CO2 has been released from the beer. The amount of CO2 in beer varies widely and this will affect the volume of bubbles one beer can release.”

Here is my first attempt using That UltraBeer Thing

As it happened the device is actually quite good as you can see. It does a simple job rather well. You simply insert it into your drink, press the button and a creamy head is added to your craft beer. It’s even better with stouts and porters.

The question now arises, in true Dragons Den style; did we actually need this? If I’m honest it does feel like a product that’s jumped on the wave of the craft beer band-wagon. It’s trying to be hip and cool in a craft beer world yet it looks like something you clean your teeth with (at best), yet I can’t say it doesn’t work nor that I didn’t enjoy it. In fact the more I use it the more I enjoy my beers – it just seem to make them silky and quaffable.

It’s hardly groundbreaking but a good product that in conclusion works for fans of craft beer who like a head, of which I am certainly one. If that’s you then this is right up your street. A bit niche? Hell yes but then that’s also why I quite like it. The only downside is getting it out in the bar, it looks a bit suspect. And makes you look like a beer geek. Hey-ho, I guess I am. Still maybe the Ultra Beer thing is one to enjoy just at home.

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